Infinitec Marketing Manager
DESCRIPTION
The Marketing Manager implements strategies that enhance brand visibility, drive revenue initiatives, and foster strong member relationships. This managerial role
will oversee Infinitec's marketing efforts from creative to operations. This may include creating and executing campaigns, managing budgets, and leading projects.
Responsibilities of a Marketing Manager
- Developing Infinitec marketing strategies and plans
· Develop promotional strategies to maximize attendance and member participation.
- Managing the marketing budget
- Exhibiting Infinitec at local, state, and regional conferences
- Overseeing marketing Activities responsible for various segments or projects (e.g., content, search engine optimization, advertising, email, branding, PR, social media)
- Project management
- Ensuring compliance with laws and regulations governing marketing efforts (e.g., SPAM,
- GDPR, private customer information)
· Manage day-to-day marketing activities, including content creation and social media scheduling.
· Analyze and report on campaign performance, offering insights for optimization.
- Maintain the organization's website(s) and oversee updates to reflect current information and respond to website inquiries
· Collaborate with team members to prepare compelling sales presentations and proposals.
- Ensure the membership database is accurate and up to date.
Skills needed:
- Excellent communication and interpersonal skills. They need to develop effective marketing campaigns and create content that is both engaging and informative.
· Strategic thinking and leadership
• Work collaboratively in a team environment, promoting innovation and efficiency
- Creating or executing promotional campaigns
- Planning and execution create a cohesive brand for Infinitec
- Knowledge about current market trends.
- Budgeting
- Leveraging social media, search engine optimization, and other tactics to promote a company's products or services.
- Working well under pressure, flexibility, and meeting deadlines.
- Using Digital Marketing (e.g., constant contact, mail chip, etc.)
- Using media production tools with skills to create videos for websites
Qualifications needed to be a Marketing Manager
A bachelor's degree in marketing, business, communications, advertising, or a related field. Knowledge of marketing services for membership organizations
Three years of experience working in marketing roles or another related field.
SALARY RANGE: $88,000 - $107,000
